"...ajt associates ltd - customer alignment scorecard..."

1. People, Strategy & Communication Alignment

  • Do you have a pan-organisation perception/sense of strong leadership?
  • Is it widely seen as 'planned, consistent, open and passionate'?
  • Do you have evidence of cohesion and a strong sense of purpose across the business?
  • Is there a Corporate Plan in place - with personal objectives set, aligned and prioritised?
  • Is there a clear view of what the company 'Stands For' – And its values?
  • Who 'owns' the customer at the Board table?
  • Where do I.T. and enabling technologies 'add' to their experience?
  • Does the business truly allow managerial freedom?
  • Does it draw upon those talents, and understand their weaknesses too??
  • If staff really matter - do key messages get through to the front line?
  • Do we celebrate success, and thereby motivate the 'front line'?
  • Does the top team ever go - 'Back to the Floor'...?
  • Is there evidence of a formal/actionable 'people-talent' strategy ?

These are some of the key areas of strategic business alignment, that the AJT Associates team can help you benchmark - against both industry and 'U.K. plc' best-practice... Without a permeating and clear sense of purpose and cohesion (with front-line staff both understanding and motivated to deliver a business's key commercial imperatives) some of the U.K.'s most successful organisations have gradually lost sight of their key customers' needs - and how to meet them profitably...

They have then seen deteriorating market share, in ever more competitive markets (despite otherwise well-run and operationally efficient business-models) losing both long-term loyalty, and falls in both bottom-line and share price... In some cases they have become victims to predatory competitors and new market entrants - and some have disappeared altogether...

It is no longer acceptable for businesses to assume that because there is an annual conference, a monthly newsletter and an intra-net site run by 'the internal PR team' - that their staff are somehow automatically 'bought into' an organisation's goals, and are striving whole-heartedly to achieve them...

The above 'key questions' are borne of 25+ years analysis of long-term strategic success, derived by working first-hand at senior levels within some of the most (and in some cases, less -) 'joined-up' businesses in 'UK plc'... And remember that the AJT Associates team brings not only significant senior line-management experience - but also prior blue-chip consultancy skills - to this objective and ‘hard’ commercial evaluation of alignment, and its ultimate long-term impact on your organisation's bottom-line...

Some recent AJT Associates projects...

More details on how our team can rapidly add to your organisation's skill-base, can be found at Our Capabilities and Who We Are.

And a list of satisfied customers - together with details of some of our most recent commercial projects - can be found at Our Clients...

Call us now on 07974-201605 for more information...

...the value drivers

Copyright 2011 AJT Associates. All rights reserved.